Visits to the Wine Cellar

Come and discover for yourselves our wines

For those of you who want to experience the Langhe: come and discover our wines directly form the wine cellar.

A drinking experience… worth tasting!

A centuries-old history, a unique panorama, a tradition full of events: yours to discover at the Cantina Ferrero winery.

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What we’re offering

Not just a simple tasting event

To understand wine you have to first of all get acquainted with it! The visit begins at the farmhouse and then moves on to the local wine-making area and continues to the wine cellar where aging takes place; it is here that the large barrels rest in silence.

Barolo in the past,
Barolo today

A taste that changes, evolves and matures over the years. Various Barolo wines, with only one objective: the quality of the wine. Discover the secrets of the Barolo wine and learn to recognize its unique features that make it one-of-a-kind.

A dip
in the past

This summer relax and taste our wines in an authentic and traditional farmhouse. When you walk through its door you’ll be lunged back decades; you’ll note right away the original building, the tools once used and life as it was in the past.

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Visit to the wine cellar: history and tradition

Seen from above - Cantina Ferrero

The Manzoni Wine Cellar

Barolo Fratelli Ferrero

We’re located in the center of Annunziata, a small La Morra hamlet. La Morra is a town where you must definitely stop to admire the stunning views of the Barolo hills.

Once you reach the town, go past the church on your right but keep looking left: just before the curve you’ll see a yellow farmhouse, the Cantina Ferrero. We, Nina and Renato, are ready to welcome and accompany you in discovering the secrets of wine and the history of our family.

The visit begins in the tasting room, where we explain how our company began. We then move on to where we make the wine; here you’ll see the steel tanks where the transformation process of the grapes begins and we then continue on to the aging cellar, where the wine is aged in silence and matures inside the wooden barrels.

Obviously we can’t miss out on the visit to the ancient Manzoni wine cellar, built in 1750, where our Barolo is preserved with care and which represents the heart of our company. Inside you’ll note a carefully preserved and mysterious bottle of champagne Moët et Chandon dated early 1900s.

In fine weather, the tour continues in the Gattera and Manzoni vineyards, the closest to the farm.

And, for anyone interested, you can watch the various work being carried out in the vineyard, depending on the season.

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Wine tasting for all tastes

Hi, I’m Nina and I’ll be the one who welcomes and guides you in tasting our labels.

Tasting our wines is a personal experience and should be realized the best way possible. Whether alone or in a group, you’ll be shown how to recognize and understand the characteristics of the great Langa wines.

Wine tastings are possible from Monday to Saturday (10 AM – 18 PM) and the reservation is required for large groups.

The new wine cellar

During this summer and throughout the entire warm weather season, the wine tasting will be held in the old Manzoni barn, a place rich in history, which still retains the charm of yesteryear.

Upon entering, leave everything modern outside, so you can dive into a journey through time that will lead you to discover farming traditions and get reacquainted with the area around you.

After the wine tasting session you can buy our products directly from the wine cellar. For anyone who can’t take them away, an express courier service is available.

Useful information

How large can the groups be? 20 people at the most

Is parking available? No, but there is parking at the church piazza close by the farmhouse.

What languages are spoken? Italian, English, French, Danish and Swedish

Can we bring pets? Yes

Accepted credit cards: all, except American Express

Can I order the products and receive them directly at home? Yes, in a couple of days via UPS.

What are the visiting and tasting session opening hours? 10 a.m. to 6 p.m., Sunday closed

When do you close during the year? We don’t close, however during the harvest season you need to book.

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The surrounding area

cedar tree

La Morra’s cedar tree

Just a few meters from Manzoni is the Cedro del Libano cedar tree, one of the most admired monumental trees in the region.


The Ratti Museum of wines from Alba

At La Morra, discover how wine-making evolved over time, from the Romans to the present; an incredible collection of documents and artifacts.


Expo Milan 2015

Relax among the green hills and taste the traditional Piedmont dishes, after leaving the chaotic city of Milan behind.


The Unesco hills

A cultural landscape of inestimable value has become the latest site to receive the prestigious World Heritage Status. A land to experience and discover!



The international festival of literature and music which includes debates, lectures, concerts and direct dialogue with the public this year will be hosted by Sting, Mark Knopfler, J-ax, Fedez and many others.


The White Truffle Fair

Alba is the world capital of truffles with its numerous shows, tastings, themed tours, reenactments, search for truffles and events for all tastes.

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We look forward to seeing you!

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Renato Ferrero


I was born and raised in the family winery and I’ll be more than happy to accompany you to discover our wines, with an explanation of our rich history and knowledge of the tradition that was handed down from generation to generation.


I can’t wait to welcome you to our wine cellar where I will guide you in tasting our wines, not only in Italian but also in English, French, Danish and Swedish!

Where we’re located

We’re in the frazione Annunziata at n. 2 in La Morra, in the province of Cuneo.

La Morra is located 15 km from Alba and roughly an hour from Turin.
Arriving from the A6 Torino-Savona, take the Marene exit and continue towards Cherasco. Follow the directions for La Morra. Once you leave the town, at the roundabout keep right for l’Annunziata.